Baseline data

This initial advertisement is designed not to deliver an immediate return on investment (ROI), but rather to serve as a valuable tool for data collection. Our primary goal is to gather insights about the audience interacting with our ads. By analyzing this engagement data, we will gain a clearer understanding of who is responding to our campaigns.

This information will enable us to refine our targeting strategies in future advertising efforts, ensuring that we reach the most relevant audience. As we accumulate and study this data, we can make informed, data-driven decisions to enhance our campaigns and maximize effectiveness going forward. The focus now is on understanding our audience better, which will ultimately set the foundation for successful targeting and ROI in subsequent efforts.

Ad Performance Summary for Boxing Gym

Ad Spend and Reach

  • Total Ad Spend: $21

  • Total Reach: 2,770 people

  • Clicks: 55

  • Cost per Click: $0.38

Demographics

  • Gender Distribution:

    • Men: 72%

    • Women: 28%

  • Age Group Performance:

    • Best Performing Age Group: 35-44 years

    • Nearly Equally Performing Age Groups: 25-34 years and 45-54 years

    • Other age groups exhibited significantly lower engagement and should be excluded from future advertising efforts.

Platform Performance

  • Primary Viewing Platform: Mobile app

  • Implication: Future ads must be designed with mobile users in mind, ensuring readability and engagement on smaller screens.

Next Steps

  • Track the 55 clicks to Wellness Living to evaluate conversion rates and determine if these clicks resulted in actual sales. This will provide insight into the effectiveness of the ad campaign in driving revenue.

Gender Split